Agenda

time tbd

Welcome and Check-in

time tbd

FW 21/22 CULTURAL SENTIMENT

AMEND

​

How do we build upon our past in order to open up the future? As we move toward an increasing epidemic of loneliness and polarization, the need for community bonds and empathetic connection will be overwhelming. As a result, a new standard for morality will be cultivated as a new generation champions social justice and confronts outdated ideologies.

​

 Big ideas include: 

​​

• Process-driven design

• The interdependent ecosystem

• Appreciation vs. appropriation

• Democratizing reality

• Rebranding heritage

​

​

In this section we will address:

​​

• The 2022 Macro and Micro trends driving Amend

• How Amend is influencing consumers’ lifestyles, values and needs

• How Amend will impact color and overall design aesthetics

• How Amend will translate into product for each market

​

​

FW 21/22 CULTURAL SENTIMENT

WONDER

​

As we come to understand the importance of allowing our minds to wander, we no longer look down upon daydreams, fantasies, mysticism, and hallucinations and instead see them as the lifeblood of innovation. Curiosities will define our new decade in the realm of virtual reality, CGI, and Artificial Intelligence.

​

 Big ideas include: 

​​

• Cyber escapism

• Biophilia

• Techno identities

• Magic & mysticism

• The virtual economy

​

​

In this section we will address:

​​

• The 2022 Macro and Micro trends driving Wonder

• How Wonder is influencing consumers’ lifestyles, values and needs

• How Wonder will impact color and overall design aesthetics

• How Wonder will translate into product for each market

​

​

Break​

​

FW 21/22 CULTURAL SENTIMENT

GOODNESS​

​

A communal craving for honest simplicity and wholesome satisfaction drives Goodness. Despite being jaded, worn out, and burnt out, we hold onto optimism and creature comforts to keep our imaginations burning. No longer caring about what’s a guilty pleasure and what’s simply pleasure, our anxious minds just want to settle on what’s good.

​

 Big ideas include: 

​​

• The touch epidemic

• Wholesome content

• Outdated newness

• Lessadence

• The magic of the mundane

​

​

In this section we will address:

​​

• The 2022 Macro and Micro trends driving Goodness

• How Goodness is influencing consumers’ lifestyles, values and needs

• How Goodness will impact color and overall design aesthetics

• How Goodness will translate into product for each market

​​

​

FW 21/22 CULTURAL SENTIMENT

EDGE​

We live in a world obsessed with comfort. Technologies, products, and services all promise us frictionless ease and cozy security blankets. Yet, true growth is gained in moments where our limits are realized. Thus, a movement towards embracing fear arises as we begin to view discomfort as a necessary caveat to self discovery.

​

 Big ideas include: 

​​

• Brain pharmacy

• Eco-anxiety

• Brutalist comfort

• Adaptive essentialism

• Flow states

​

In this section we will address:

​​

• The 2022 Macro and Micro trends driving Edge

• How Edge is influencing consumers’ lifestyles, values and needs

• How Edge will impact color and overall design aesthetics

• How Edge will translate into product for each market

​

​

​

time tbd

time tbd

Sao Paulo Venue

Coming soon...